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Valdis Strautins Verified Resources

Checkout research worth reading before you redesign

Baymard Institute keeps a running average of documented cart abandonment rates, around 70%, together with the reasons shoppers give for leaving. Extra costs shown too late and being forced to create an account are near the top every year: baymard.com/lists/cart-abandonment-rate

Worth reading before you change anything in your checkout. Most of the fixes on that list cost nothing but a setting.
2 points 2 comments

2 comments

  1. Einars Melderis

    The forced account surprises me every time. Guest checkout should be the default everywhere by now.

    1. Valdis Strautins Verified

      Agreed. Showing delivery costs early is the other quick fix on that list. It is a setting on most platforms.