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Free tools worth bookmarking for speed and SEO

Three free tools from Google that answer most "why is my store not showing up / so slow" questions:

PageSpeed Insights shows how fast your pages load for real visitors, phone and desktop separately: pagespeed.web.dev

Search Console shows which searches you appear for, which pages Google has indexed, and what is broken: search.google.com/search-console

The Rich Results Test checks whether your product pages can show price, stock and reviews in search results: search.google.com/test/rich-results

Run your three best-selling product pages through all three. It takes ten minutes, and it usually turns up something.
1 point 2 comments

2 comments

  1. Adding one habit: open the store on a mid-range phone over mobile data, not on office wifi. It feels very different, and that is how most customers see it.
  2. Search Console is the one people skip, and it is the only one that shows which searches you nearly rank for already.